Founded in December 2024, SOCA Media brings together 50+ experienced, hands-on specialists working in live selling, short-video production and KOL/KOC training and management — with particular depth on marketplaces like Shopee and TikTok Shop.
We did not start with a grand studio. We started by answering small questions, one at a time: how do you match the right creator to the right category? Our first sessions drew a few hundred viewers. Some creators had to relearn how to talk to an order, not just to a camera. That taught us the thing that still holds: real results come from small details done right and repeated often enough.
Every billion đồng of GMV traces back to a creator, a product and a specific operating decision — the way Cỏ Mềm Homelab protected its brand image instead of chasing discounts, the way GUNO solved “customers can't touch the fabric”, the way Agro proved the origin of its clean rice with results rather than claims.
A creator network should be more than a roster of faces. It has to hold together three things that rarely sit well together: the creativity of content people, the discipline of a selling machine, and the transparency every partner deserves. So our question is never “how do we go more viral” — it is “how do we get the right viewer in front of the right product at the moment they are ready to buy”.
We do not consider ourselves finished. Every new campaign is another round of learning — a new category, new buyer behaviour, a changed algorithm. One thing does not change: behind every growth number there has to be a brand that genuinely grew, and a creator who can genuinely make a living.
At SOCA the creator network is not run apart from the selling. Every campaign follows one logic chain: pick the right creator, match the right product, set the right deal, push the right format, and watch the right metric to lift conversion.
That is also why a brand working with SOCA deals with a single point of contact — instead of stitching together a content agency, a booking house and a live operations team.
To connect sellers, creators and platforms tightly enough that creative content turns into real revenue (GMV), and to make that growth last for everyone involved.
To become Vietnam's leading high-performance Creator Commerce network on Shopee, setting the standard for hands-on, conversion-first affiliate and livestream commerce.
Focus on real outcomes and maximum revenue.
Improve the process continuously, lift performance.
Clear numbers, clear reconciliation, clear reporting.
Bind creators, sellers and platforms together.
Grow sustainably and widen the value over time.
Operations, production, host direction and data analysis — every area has a clear owner.
Brands that hand full live-room operations to SOCA Media.
Brands that chose SOCA Media as their long-term short-video partner.
Tell us your category, your priority products and what you want to achieve. We will come back with a plan that fits. Thank you for considering us.
